Sybase, Inc.

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Multimedia Marketing Database

Industry:
Software marketing and sales
Challenge:
The Sybase worldwide sales force had created hundreds of slides, handouts and collateral materials used for customer presentations.   Many different versions of the same basic presentations existed, and some material was out of date.   Each sales group created its own materials, often duplicating work done by others.
Solution:
Design and development of a multimedia database to catalog and distribute marketing materials. Sales force gained access to a common database of presentation materials and could preview and print slides from any PC or Mac computer.
Customer Benefits:
Improved quality and consistency of sales presentations;
Key sales messages available to sales force worldwide;
Reduced staff workload to create and maintain sales presentation materials.
Key Technologies:
Microsoft Windows 95 and Apple Macintosh;
Microsoft Foxpro, Microsoft Powerpoint and OLE Automation;
ImageMark graphics translation libraries.